Logo Design

• includes logo suite (wordmark and emblem)

• Colour and type palettes

• includes design for business cards, email signatures, letterhead templates presentation deck templates (Canva, Google Slides or MS, your choice)

• includes 3 rounds of edits in workback schedule

• includes all print ready and digital files

• brand guidelines document

• Does not include printing of business cards or other brand material (I can make recommendations)Does not include brand photography ( I can make recommendations)

• Social media templates via Canva (up to 8 variations)

• Brand mockups to share for social

• includes 15 page website design & up to 3 forms

• Website to be optimized for mobile & desktop

• Integrated or non-integrated booking system setup, subscription or email capture/sign up integration

• Customized design via Squarespace (or WIX if preferred), or working with existing platform (TBD on specs)

• 2-3 separate landing pages (if required - i.e. for directed traffic from social media or other websites)

• Written content to be provided by client (UX editing by Aleks)

• Visual content to be sourced by Aleks (approved by client) or sourced by client (i.e. commercial shoot?) TBD

• Post-launch website maintenance to be done by the client - (I’m available for questions)

• How-to video(s) for website edits

• Option for website images to be sourced by Aleks (client to provide guidelines)

• Domain setup & verification

• Basic SEO & Accessibility

Phase 1

• Identify design/business goals and direction for brand

• Brand ideation & creative strategy

• Client is provided with questions pertaining to what their brand goals are. Brand ideation document contains a visual reference board and creative strategy based on brand goals

  Considerations for the design direction:

• Inspirations for your logo - a visual reference board will be provided for client approval to ensure visual design direction is aligned

• Brand positioning: identifying who you’re audience is, where you currently stand & what you want to be in their minds

• Identifying key benefit statement: communicates the brand message & creates brand association

Phase 2

Logo Iterations

• Round 1 of 3 logo iterations sent to client for selection/approval and/or edits

• Number of rounds will depend on client feedback of round 1 iterations

Phase 3

• Narrow down edited iterations to final design

• Development of brand assets including all file formats and colour versions of your logo and your final brand guideline document

Phase 1

• Identify homepage and subpage goals

• Competitor research

• Identify solution to goals

• Domain hosting set up

Phase 2

• Website strategy & sitemaps

• Wireframing

• Wireframes editing & approvals

• Content Library & Allocation

Phase 3

• Layout & Design (considering accessibility, forms, email automation setup, 404 pages, URL redirects, landing pages, etc.

• Inputting content and images

• Site edit & general troubleshooting - checks for working links and forms, error messages, accessibility & functionality troubleshooting

• Launch website